Natuzzi Americas Headquarter

High Point, USA
Photo © Aaron Acosta

“The proud prow of a ship just arrived – Mario Bellini notes –. The burnished curve of the bronze is mirrored in the water underneath, shining shell curving upwards.
The dynamic drama of the metal is interrupted by the light irony of a porthole, a big gaping eye looking out onto a new world”.
The triangular shape of the terrain, partially occupied by an existent building, suggested the idea of the ship.
The nucleus of the project turned out to be fecund and capable of channelling diverse elements: the dynamic character of the commissioner, their openness towards new markets, the periodical animation of this gigantic showroom, with its coming and going of goods along the ramp in teak that from the base of the prow leads into the belly of the building.
On the inside, the bright axis of the skylight cuts through the building vertically and ensures a constant orientation.
The space is organised by pillars dressed by the changing light of the birch wood and by the glass walkways that unite the two parts of the buildings.
Birch is used again for the floor, enlivened by outlines of anodised aluminium and inlaid with black iron oxide. On the roof there is a large gardenterrace with its red lacquered wood poles.

Photo © Natuzzi Spa
Photo © Matteo Piazza
Photo © Matteo Piazza
Photo © Matteo Piazza
Photo © Mario Bellini Archive
Photo © Mario Bellini Archive
Photo © Mario Bellini Archive
Photo © Mario Bellini Archive
Photo © Mario Bellini Archive
Photo © Mario Bellini Archive
Photo © Mario Bellini Archive
Photo © Mario Bellini Archive
Photo © Mario Bellini Archive
Photo © Mario Bellini Archive
Photo © Mario Bellini Archive
Photo © Mario Bellini Archive
Architects
Mario Bellini Architects
Year
1998
Client
Natuzzi Americas Inc. USA
Team
Mario Bellini with Giovanna Bonfanti and Giovanni Cappelletti, Collaborators: Matteo Bulli, Edoardo Germani, Marco Piccione, Lim Young Yup, Luigi Vaciago

Related Projects 

  • Repairing Robin Hood Gardens
    Monet Alexis
  • Other Monuments
    Guillermo de Alfonso Sánchez
  • Unilin Offices
    OYO Architects
  • Sendling‘s Kitchen <3
    Philipp Schmitz
  • Hotel Interim
    Andreas Stanzel

Magazine 

Other Projects by Mario Bellini Architects 

New Museum, of the Forum "Antiquarium"
Rome, Italy
Exhibition design "Mario Bellini. Italian Beauty"
Milan, Italy
Exhibitio design "The Seventies. The long decade of the short century"
Milan, Italy
Convention Center Fondazione Fiera Milano "MICO"
Milan, Italy
Exhibition design "Giotto, L'Italia"
Milan, Italy